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JoiWalk 2020

Joitoyz is participating in Mermaid Parade, which will be held on June 20, 2020.
 
The Mermaid Parade is the largest art parade in the nation. A celebration of ancient mythology and honky-tonk rituals of the seaside, it showcases over 1,500 creative individuals from all over the five boroughs and beyond, opening the summer with incredible art, entrepreneurial spirit and community pride.
 
A completely original creation of Coney Island USA, the Mermaid Parade is the nation's largest art parade and one of New York City's greatest summer events.
 
A celebration of ancient mythology and honky-tonk rituals of the seaside, it showcases over 3,000 creative individuals from all over the five boroughs and beyond, opening the summer with incredible art, entrepreneurial spirit and community pride. The parade highlights Coney Island Pageantry based on a century of many Coney parades, celebrates the artistic vision of the masses, and ensures that the summer season is a success by bringing hundreds of thousands of people to the amusement area in a single day.
The MERMAID PARADE specifically was founded in 1983 with 3 goals: it brings mythology to life for local residents who live on streets named Mermaid and Neptune ; it creates self-esteem in a district that is often disregarded as “entertainment”; and it lets artistic New Yorkers find self-expression in public.
 
Unlike most parades, this one has no ethnic, religious, or commercial aims. It’s a major New York holiday invented by artists! An American version of the summer-solstice celebration, it takes pride of place with West African Water Festivals and Ancient Greek and Roman street theater. It's features participants dressed in hand-made costumes based on themes and categories set by us. This creates an artistic framework on which artists can improvise, resulting in the flourishing of frivolity, dedication, pride, and personal vision that has become how New York celebrates summer.
 
The parade and all the hoopla is about the mythology of the sea, but it celebrates self-expression and Coney Island itself. It also serves to boost pride for the district, which has streets named “Mermaid” and “Neptune,” and give artistic New Yorkers a place to express themselves fully in public.
Immediately after the last participant passes the review stand (approximately 4pm) at West 19th and Surf Avenue, parade founder Dick D. Zigun leads the King and Queen procession from the review stand at 19th and Surf Avenue, through MCU Parking lot to the beach for the official Beach Ceremony and opening of the ocean for the summer swimming season.
For 2020, Joitoyz is joining in the festivities!
 
We will have gift bags, snacks, drinks, edibles and much more!
So get out your glitter, wigs, body paint, fins & pasties and join us for a day of fun!
 
Please check back for more information about registration, sponsorship, etc.
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